As I work with sales negotiators and teams of negotiators I am constantly surprised by just how hard it is for them to say one simple word: "No". I'm not sure if it's the way that we've been raised or if we all have some built-in need to make other people happy, but we sure seem to like the word "yes" more than we like the word "no". Normally, this is no big deal - I mean who wouldn't want to hang out with somebody who is always agreeable. However, this inability to say "no" can spell disaster when you are in a negotiation... http://bit.ly/apcFOX
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